Marketing automation software is sometimes confused with other tools because it has so many features. Marketing automation combines the functions of email service providers, social media automation, workflow automation, project management, customer relationship management (CRM) and even data visualization software in a centralized location. This can make marketing automation tools extremely powerful and useful for companies. However, the combination of all these tools may mean higher complexity and may scare many users away. So how is marketing automation software different from these other tools?
